Wednesday, January 12, 2011

Tiger Woods splits with another long-term relationship: Golf Digest

For those that can't wait to flip open their Golf Digest magazine every month for a tip from Tiger Woods, do I have some bad news.

According to USA Today, the popular golf magazine and the popular golfer will no longer be an item after the February edition, parting ways after 13 years together.

Both Golf Digest and Woods both gave pretty cookie-cutter quotes about the split, saying they were happy with each other as they went their own ways, but I guess you'd have to add the magazine to the ongoing list of companies that, for whatever reason, don't want Tiger around anymore.

Gillette, Accenture, AT&T, Gatorade and now Golf Digest are gone, and while it doesn't really hurt either entity that much (the magazine didn't hinge on a page or two analysis by Tiger and it wasn't really changing the lifestyle of Woods), it is just another name to add to Tiger's sponsor graveyard.

It's interesting ... the same week that EA Sports announced that the Tiger Woods 2012 game would feature the Masters on the cover instead of Tiger, the most popular golf magazine in the land drops him. While it seems that the EA Sports move was more to announce the addition of Augusta National, you can't help but notice the absence of Tiger on the cover.

Still, as we've said time and time again, the day Tiger starts winning golf tournaments again is the day companies start to run back to his side, hopeful to get a small piece of the most known athlete in the world.

And, no matter the split, this relationship will always have the cover you see above, that ran at this time last year, just six weeks after everything spilled out about Woods, cementing the January 2010 cover as one of the worst timed in magazine history.

Camilla Belle Blu Cantrell Jaime King Lokelani McMichael Freida Pinto

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