Bad idea? Cubs plan to sell $3 beer in Wrigley Field bleachers

Far be it from me to sneer at any professional sports team that actually wants to lower the price of its beer ? let alone one that has sold me plenty of suds throughout the past 13 years.

But this desperate attempt by the Chicago Cubs to jump-start attendance at weekday games by offering $3 beers to those who buy bleacher tickets at Wrigley Field?

I really can't imagine it's going to end well.

From cubs.com:

During all Tuesday home games, starting May 10 vs. the St. Louis Cardinals, fans 21 years of age and older can purchase Bud Light or Budweiser products at specific concession stands in the Bud Light Bleachers for $3.

Now, don't get me wrong. Three-buck beer is great, fantastic, sing-to-the-heavens type of news for the large number of us who partake responsibly. As are the other promotions ?free T-shirts on Monday, $1 Vienna Beef hot dogs on Wednesday ? the Cubs and Budweiser are planning in the "Bud Light Bleachers."

But c'mon, do the Cubs really think that what essentially amount to half-priced beer won't attract the type of people who will have opposing outfielders calling up Jay Johnstone to see where he got that umbrella hat from his classic Fleer card? After all, it was only two years ago that Philadelphia Phillies outfielder Shane Victorino was doused with a beer as he made a catch on the warning track and that was with beer prices clocking in at north of $6. What's going to happen once you price the beers cheaper than what they're selling for at Murphy's or Cubby Bear?

Combine that infamous Victorino incident with some other highly publicized transgressions from the Wrigley Field inhabitants that can't handle their beer and it was enough to get me ? a writer who quite literally wrote the book about drinking and having fun at the Friendly Confines ? to suggest a temporary ban on beer. Some of my fellow Cubs "fans," I thought, could no longer be trusted with this country's greatest combination.

The beer and baseball culture had to be stemmed, if only for a bit.

Instead, the Ricketts family is now headed the other way, thanks to their failure to either 1) price their product correctly or 2) �field an appealing product that people will pay exorbitant prices to see.

Guess the draw of Derek Jeter didn't do much for ticket sales, eh guys?

I'd like to think the end result of this promotion will just be a nice way for some of us to enjoy a couple of beers without breaking the bank on a summer night of baseball. But after seeing Wrigley increasingly turn toward the demographic that doesn't know Tyler from Rosevelt Colvin and is only interested in Ryne Sandberg's number as something to shoot for on a breathalyzer, I think I probably know better.

What do you think? Will the Cubs regret reducing the price of their beer?

Lucy Liu LeAnn Rimes Adrianne Curry Jennifer Gimenez Katie Cassidy